Privacy policy.
Effective date: 16 December 2025
Greenfield Group AB ("we", "us", or "our") is the data controller responsible for the personal information described in this Privacy Policy. We respect your privacy and are committed to handling personal information thoughtfully and transparently.
This Privacy Policy explains how we collect, use, store, and protect personal information when you visit greenfieldgroup.eu (the "Website"), including for visitors located in the European Union under the General Data Protection Regulation (GDPR).
1. Information We Collect
We collect only the information necessary to operate our Website and communicate with you.
Information You Provide
Contact information (such as name and email address) when you contact us, collaborate with us, or express interest in our ventures
Any information you voluntarily include in messages or inquiries
Information Collected Automatically
Technical data such as IP address, browser type, device information, and pages visited
Limited usage data collected through cookies or similar technologies
We do not knowingly collect sensitive personal data.
2. Legal Basis for Processing (GDPR)
Under GDPR, we process personal information only when we have a lawful basis to do so. These include:
Consent – when you voluntarily submit information to us
Legitimate interests – to operate, improve, and secure our Website and communications
Legal obligations – when required by law
3. How We Use Your Information
We use personal information to:
Respond to inquiries and communications
Explore potential collaborations or opportunities
Improve the clarity, performance, and content of the Website
Understand general usage patterns
Maintain security and prevent misuse
We do not sell or rent personal information.
4. Cookies & Analytics
Our Website may use cookies or privacy-focused analytics tools to understand how visitors interact with our content. These tools collect aggregated or pseudonymized information and help us improve the experience.
You can control or disable cookies through your browser settings.
5. Sharing of Information
We share personal information only when:
Required by law
Necessary to protect our rights, security, or property
Working with trusted service providers who help operate the Website and are contractually obligated to protect your information
We do not share information for advertising or resale purposes.
6. International Data Transfers
Our Website and service providers may process personal information outside the European Union. When this occurs, we take reasonable steps to ensure appropriate safeguards are in place in accordance with GDPR.
7. Data Retention
We retain personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.
8. Your Rights (GDPR)
If you are located in the European Union, you have the right to:
Access the personal information we hold about you
Request correction of inaccurate information
Request deletion of your personal information
Object to or restrict certain processing
Request data portability
Withdraw consent at any time
You also have the right to lodge a complaint with your local data protection authority.
To exercise your rights, contact us using the details below.
9. Data Security
We take reasonable technical and organizational measures to protect personal information from loss, misuse, or unauthorized access. However, no online system is completely secure.
10. Third-Party Links
Our Website may contain links to third-party websites. We are not responsible for their privacy practices or content.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.
12. Contact Us
If you have questions about this Privacy Policy or wish to exercise your data rights, contact us at:
Email: [info@greenfieldgroup.com]